Sudler & Hennessey Establishes Presence in Moscow
New York City, NY, September 1, 2009 – Sudler & Hennessey expands global network presence with addition of Moscow office.
Sudler & Hennessey has partnered with AG Loyalty Moscow to establish a presence within the Russian Federation. This addition further expands the S&H network and reach into the regions fastest growing market, with increasing market access needs.
The S&H Moscow office provides a full complement of market development services specializing in pharmaceutical, PR, and social programs. Established in 2003, the staff of 25 employees focuses on building brand loyalty through customer relationship marketing, and using event and promotional tools to forge links with partners and existing or future clients.
According to Max Jackson, EMEA President, “The time is right to develop sophisticated healthcare communications that increase market access and respond to the unmet need of both patient and professional information. We are delighted to partner with this award-winning agency.”
To date, the office has provided services to pharmaceutical clients such as Novartis, Lilly, Organon, Schering-Plough, Roche, and Nycomed and include products such as Xenical, Zyprexa, Cymbalta, Cialis, Bonviva, and Ovestin. Creative PR efforts have led to best campaign awards for Cialis, and Best Brand Effie for AVON’s “Best Social Project”.
If you are interested in learning more about S&H Moscow healthcare offerings, please contact:
Irina Volkhonskaya, Managing Director
12360, Moscow, Krasnopresnenskaya nab., 12, office 809
Phone: (495) 258-21-85
Fax: (495) 258-13-48
Email: Irina_Volkhonskaya@mos.yr.com
Sudler & Hennessey Appoints Compliance Officer
New York City, NY, August 17, 2009 – Sudler & Hennessey appoints compliance officer for US network to support best practices and performance standards.
Kathy Bronshtein has joined the S&H US network as Senior Vice President, Compliance Officer, serving as the head of S&H’s Regulatory and Ethical Monitoring Board while providing ongoing guidance to all S&H employees. This role will help to support best practices and uphold high regulatory performance standards across all divisions and on behalf of all S&H clients. Additionally, she will keep the S&H staff updated on the changing regulatory environment and will proactively help clients stay informed and prepared by providing reports to clients on regulatory trends, and potential implications for marketing and communications.
“Kathy will be responsible for ensuring our staff is trained and educated in the challenging regulatory environment we continue to face now and moving forward. In addition, she will create SOPs that ensure the highest level of adherence and will monitor ongoing work for compliance with these procedures,” according to Louisa Holland, Co-CEO the Americas.
Rob Rogers, Co-CEO the Americas states “Kathy’s in-depth experience with the client review process will inherently help expedite the development of materials, and provide a degree of protection for clients in our challenging regulatory environment. We know our clients will appreciate this level of understanding and commitment to communication best practices.”
Bronshtein’s impressive career includes various sales and marketing positions with Warner Lambert/Pfizer followed by various training and event management positions with Novartis. She held the position of Director, Commercial Operations/Compliance for the Novartis Oncology Business Unit prior to serving as Director, Healthcare Law Compliance at Alpharma Pharmaceuticals (King Pharmaceuticals). Her compliance expertise includes, but is not limited to, policy development, PhRMA Code & PDMA, and Aggregate Spend & State Law. She holds a B.S. in Political Science and is certified in Health Care Compliance.
Sudler & Hennessey Expands China Presence
New York City, NY, July 15, 2009 – Sudler & Hennessey to expand presence in China through a majority stake in a leading agency, MDS Healthcare.
Sudler & Hennessey has had a presence in China since 2000, but it will further strengthen its ability to deliver in the market with a majority stake in of one of China’s leading agencies, MDS Healthcare. This addition increases the value proposition for S&H in this key emerging marketplace by enhancing and increasing its presence in Shanghai, Beijing, and mainland China.
MDS Healthcare, led by Dr. Feiyan Shen, provides a full complement of market development services. Dr. Shen, a surgeon by training who has previously led several healthcare agencies in China, brings 15 years experience and a strong local presence in the marketplace.
According to Dr. Shen, “Our objective is to set up a new standard of healthcare communication in China. The potential is not only from multinational pharmaceuticals, but traditional Chinese medicine and supplementary food. I hope we can demonstrate world class standard of the healthcare communication in China, with support from S&H and WPP”.
MDS Healthcare was founded in 2007 and employs 50 people, and its clients include Bayer, Pfizer, Sanofi-Aventis, Sanofi-Pasteur and Schering Plough.
If you are interested in learning more about MDS Healthcare offerings, please contact:
Dr. Feiyen Shen
Phone: +86 21 5175 9888
Fax: +86 21 5175 9886
Email: feiyen.shen@sudler.com
98 Yanping Road, Room 301, Building A
Shanghai, China 200042
OPTIMIZERx, Sudler & Hennessey Partner to Offer Solution to Pharmaceutical Industry’s Number One Challenge: Keeping Patient on their Meds longer
New York City, NY, September 24, 2008
OPTIMIZERx Corp., and S&H Digital, the Interactive division of Sudler and Hennessey, a WPP healthcare communications agency, announced today their plans to enter into an exclusive relationship to create, market and manage customized patient adherence programs for leading prescription and healthcare brands through the launch of ADHERxE™.
ADHERxE™ provides a turn-key platform to build powerful compliance programs that allow brands to engage, monitor and support patients each month to help them maintain their therapy. In addition to providing access to educational support, ADHERxE™ programs allows patients to activate monthly co-pay coupons in exchange for entering a branded Relationship Marketing program. An important component of the RM program is completion of a survey to determine the patient’s treatment status.
From there, patients are re-engaged through emails, follow-up reminders and other programs based on their survey results to help them better comply with their prescribed therapy. The program and monthly offers are jointly designed, hosted and managed by OPTIMIZERx and S&H Digital. Content and creative is developed and managed by S&H Digital, leveraging the agency’s expertise in online pharmaceutical marketing and regulatory compliance. Promotion of the program is integrated within OPTIMIZERx.com and its vast affiliate network, while redemptions of monthly co-pay coupons are accessible in a network of over 60,000 pharmacies.
“Our partnership with Sudler & Hennessey allows brands to have one place to go to create powerful and engaging support programs that truly help patients comply to their important chronic therapies,” stated David Harrell, CEO of OPTIMZERx Corp.
“This is an exciting opportunity that fulfils a big healthcare need of finding ways to increase patient compliance. We are excited to partner on the launch of ADHERxE™, and integrate our creative design services , and healthcare experience within this powerful platform. We can now offer brands a unique way to engage and support patients each month and help improve patient outcomes” stated Robert Palmer, Managing Partner of S&H Digital.
About OPTIMIZERx Corporation:
OPTIMIZERx provides unique platforms to help patients better afford and comply to their medicines and healthcare products, while offering pharmaceutical and healthcare companies effective ways to expand patient awareness, access and adherence to their brands. The Company's web-based consumer information and patient support website, www.OPTIMIZERx.com, and its permanent subscriber base, continues to grow each month and is quickly becoming the preferred way to access branded prescription savings and support programs. Additionally, OPTIMIZERx has integrated and developed peripheral offerings and capabilities, most obviously the newly launched OFFERx™ offer management system and ADHERxE™ to allow more brands to participate in promoting a new trial or co-pay program, as well as sophisticated online behavioural re-targeting and database marketing. of brand-name pharmaceuticals, OTC medications, medical devices, and healthcare services. For more information, please email info@optimizerx.com.
About S&H Digital:
S&H Digital is a full-service digital agency with capabilities in account management and creative services; strategy and research; Web development technology; search engine marketing and online media; email and database marketing; reporting and analytics; and staying ahead of the curve on emerging technologies. Specializing in the health and wellness categories, with an emphasis on pharmaceutical marketing, S&H Digital has deep experience in Direct to Patient, Direct to Consumer, and professional online marketing. As a member of the Sudler & Hennessey global network, S&H Digital ensures a tightly integrated strategic approach that supports the full spectrum of commercial interests of the brand.
Sudler & Hennessey Launches New Branding Process: “Effective Energy”
New York City, NY, September 2, 2008
Sudler & Hennessey launches a unique three-part process to develop brand strategies, create a compelling differentiating promise, and accelerate a brand’s performance.
In line with its mission of helping clients find more inside their brand, Sudler & Hennessey is launching a unique three-part process called “Effective Energy”. Based on the concept that every element in the market environment has energy, the process uncovers the highest energy ideas and uses them to power the brand.
According to Co-CEOs Rob Rogers and Louisa Holland, “This unique process is like a generator of ideas and can be used in any stage of the product’s life-cycle. “Effective Energy” transforms the energy of the market into the energy of the brand. Not all big ideas work, and not all tactics are effective. This process is a unique way of analyzing the market, targeting the challenge, and efficiently determining exactly what needs to be done with the brand. We’re very proud and excited to be introducing this new process to our current and future clients. It can change the trajectory of the brand’s life.”
If you would like more information about this new concept, please contact:
Rob Rogers @ 212-614-4830, rob.rogers@sudler.com
Louisa Holland @ 212-614-3838, Louisa.holland@sudler.com
About Sudler & Hennessey
The S&H Group is a global healthcare marketing and communications organization with offices around the world. The network includes two global communications agencies – Sudler & Hennessey, with U.S. headquarters in New York City, and Sentrix Global Health Communications, with U.S. headquarters in Berkeley Heights, New Jersey. S&H also has specialized divisions in medical education (IntraMed Educational Group, Precept Medical Communications, and Current Medical Directions), as well as in market research and strategic planning, branding, publication strategies, sales training (HealthAnswers), and digital solutions (S&H Digital). For more information, please visit www.sudler.com.
About Young & Rubicam Brands
Young & Rubicam Brands is a world leader in marketing communications — a global, collaborative network of preeminent companies in advertising, public relations, public affairs, brand identity and design, direct and database marketing, digital and interactive marketing, multicultural marketing and healthcare communications. The companies include Y&R, the Bravo Group, Burson-Marsteller, Cohn & Wolfe, Landor, Wunderman, Sudler & Hennessey, and VML among others.
About WPP
WPP (NASDAQ: WPPGY) is one of the world’s leading providers of marketing communication services. Collectively, WPP employs more than 110,000 people (including associates) in over 2,000 offices in 106 countries. For more information, please visit www.wpp.com.
Sudler & Hennessey Announces “The Art of Sudler” Exhibition
New York City, NY, August 12, 2008
Sudler & Hennessey announces “The Art of Sudler” Exhibition on September 4, 2008 featuring work from award-winning talented S&H employees. The theme for the event is New York City.
Exceptional work from exceptional talent will be exhibited on September 4, 2008 at the Sudler & Hennessey worldwide headquarters in Manhattan from 4:00-8:00pm EST. Featured art media will include photography, sculpture, oils, water color, and dimensional art. Many of the artists are award-winning, have displayed in galleries and have appeared in many publications.
According to Rob Rogers and Louisa Holland, Co-CEO of The Americas, “It’s unfortunately a common view that creative from advertising agencies is completely distinct from other forms of art. The “Art of Sudler” is our attempt to reconnect the dots between agency creative and art by spending an evening celebrating the amazing skills of our staff and the work they produce outside the agency environment. This is part of a continuing program at S&H to improve our understanding of creativity in all its forms, and share it with our clients.”
If you want to see more of the S&H talent, our band “Late Night Car Service” will be performing at 8:00pm just down the street at the Cutting Room. .
“The Art of Sudler” is limited to “Invitation Only”. Anyone is welcome to hear the band – a great way to end an evening in NYC.
Sudler & Hennessey Appoints New Managing Director in Canada
New York City, NY, June 10, 2008
Colin Dickey has been appointed as the new Managing Director of S&H Canada. Colin will have strategic oversight for both the S&H Marketforce Toronto and S&H Montreal offices.
“Since joining the Sudler & Hennessey team, Colin has demonstrated the leadership, initiative and creative energy to help clients move their brands forward in any challenge. Colin is the type of leader that clients call when they have a need, and I’m pleased to have him part of our global team” stated Jed Beitler, CEO S&H worldwide.
Colin’s breadth of experience includes 15 years of Canadian pharmaceutical and agency experience. Having responsibilities in a wide range of therapeutic areas and positions from sales to health economics, OTC drugs, devices and diagnostics, provides the basis for a broad understanding of client challenges to help them find the energy in their brands.
Sudler & Hennessey Appoints New Managing Director of Montreal Office
Toronto, Canada, July 9, 2008
Sudler & Hennessey announces new Montreal office Managing Director
Sudler & Hennessey is pleased to announce the appointment of Michel Dupuis as Managing Director of its Montreal office. Michel’s responsibilities include strategic and leadership oversight for all medical direction, client services, promotional and strategic medical education.
Michel brings broad expertise having served as regional director of 9 major markets for the Latin America IMS Health office. Michel has developed and launched new services that served as models for other countries, and has successfully led account service teams to achieve high satisfaction measures with their clients.
According to Colin Dickey, Managing Director for Sudler & Hennessey Canada, “Michel has the leadership qualities, focused energy to help clients fully realize their brand’s potential. With the expertise of the staff, knowledge across therapeutic areas, products, specialties, OTC, medical device and nutritionals, Marketforce has the strong foundation to help clients find more inside their brands.”
Sudler & Hennessey Announces Expanded Presence in India
New York City, NY, July 1, 2008
Sudler & Hennessey is pleased to announce that in addition to the two offices already established in the cities of Mumbai and Bangalore, a third office is now open in the city of Hyderabad. This office was created to address the needs of a growing client base. The Hyderabad office is under the management of Amit Peshawari.
According to Jed Beitler, President and CEO of Sudler & Hennessey Worldwide, “We are pleased to be able to meet the needs of our growing client base as our global network continues to expand its reach. We have an established, talented, creative team who can help clients find more inside their brand.”
All three offices are under the strategic oversight of Asha Kapoor, President, Sudler & Hennessey.
Sudler & Hennessey Appoints Co-CEOs
New York City, NY, June 30, 2008
Sudler & Hennessey is pleased to announce the promotions of Rob Rogers and Louisa Holland to the newly created positions of Co-CEOs for the Americas. Both will oversee the strategic direction for the company and provide the necessary creative business saavy and insight to meet the changing needs of both our clients and the healthcare industry.
“Our industry has experienced multiple changes and is in constant flux” stated Jed Beitler, CEO Worldwide Sudler & Hennessey. “Rob brings the global expertise, creative edge, and inspirational leadership that a top healthcare communication agency requires in today’s environment. Louisa’s leadership, business acumen, and strong brand experience across disciplines provides the depth of understanding necessary to guide the agency forward. Together, the strength of both leaders will provide the foundation necessary for the breadth of what we do best – helping clients find more inside their brands.”
Mr. Roger’s most recent position was President, Asia Pacific, S&H, (2003-2006) where his responsibilities included the management of agency operations in Sydney, Melbourne, Singapore, Shanghai, Hong Kong, Bangalore and Mumbai. In 2006 he returned to the US to take up the position of Chief Creative Officer S&H, North America.
Louisa Holland’s most recent position was President of Sudler & Hennessey’s U.S. operations, with responsibility for 400+ employees in offices in New York, New Jersey, and San Francisco. She has more than 25 years of experience in the field of healthcare marketing and communications, most of them within the S&H network.
Sudler & Hennessey Appoints New President of EMEA
New York City, NY, June 9, 2008
Sudler & Hennessey is pleased to announce the appointment of Crispin (Max) Maxwell-Jackson as President of its Europe/Middle East/Africa (EMEA) region. His responsibilities include strategic operational oversight and leadership in managing and building towards Sudler & Hennessey’s global direction and goals.
A successful business leader, Mr. Jackson has been involved in the transformation and reorganization of a large number of companies, as well as building and organizing a leading multinational network of communication companies. Max most recently was responsible for managing most of the non-US offices of the Publicis Healthcare Group. Beyond his extensive international management experience, Max brings an in-depth understanding of both the medical education and digital spaces.
“We are truly excited to have a leader like Max on board,” stated Jed Beitler, CEO Worldwide Sudler & Hennessey. “Max brings the global expertise, creative energy, organizational skills and mental muscle that builds strong teams and forward-thinking business acumen in our global endeavors.”
Mr. Jackson received both his Master of Science and Bachelor of Science Degrees in zoology from the University of Auckland, New Zealand. He received his Diploma in Company Direction from IOD, London.
Sudler & Hennessey Appoints New Managing Director for San Francisco
New York City, NY, May 21, 2008
Sudler & Hennessey announces the appointment of Debbie Fletcher as Managing Director of IntraMed West, a division of Sudler & Hennessey located in San Francisco, California. In her new role, Ms. Fletcher will have full operating responsibility for leading the West Coast division of Sudler & Hennessey.
Ms. Fletcher brings a strong track record of building brands and over 20 years of healthcare related experience in the fields of pharmaceuticals, biotechnology and medical devices. She will report to Louisa Holland, President of Sudler & Hennessey U.S.
“We are pleased to have Debbie return to the S & H network in this leadership role. She will be instrumental in driving the West Coast integration of our global resources and strengthening our presence in an important geography,” said Ms. Holland, “She has an extensive background in infectious diseases, oncology and specialty product areas that are critical therapeutic categories for the future. With her client-based focus, Debbie will lead with an appreciation for offering strategic solutions and help to advance our corporate mission of adding value to our clients.”
Ms. Fletcher joins Sudler & Hennessey from Telik, Inc. where she was Senior Vice-President, Commercial Operations. Prior to Telik, Debbie joined Sudler & Hennessey as the inaugural Strategic Planner serving client needs for global product launches in the areas of HIV and Oncology. Debbie grew her pharmaceutical and biotechnology career at Gilead Sciences, Inc. and GlaxoWelcome (now GlaxoSmithKline) where she held positions of increasing responsibility in various roles. In her last assignment at Gilead Sciences she was Director of U.S. Marketing and Sales Operations which included the launch and growth responsibility for all brands with annual revenue over $300 million.
Ms. Fletcher holds a Bachelor of Science degree in advertising from the University of Texas and a Master of Business Administration from Santa Clara University.