Our History

A legacy of legendary work


A legacy of legendary work

75 years of shaping the cultural and visual lexicon with ideas that have stood the test of time.

Sudler has been in the business of building icons since its inception as a graphic design shop in the 1940s. With alumni like Andy Warhol and Herb Lubalin, it’s no surprise that Sudler produced and era-defining works like the NBC peacock, Dr. Brown’s soda, and the Rocephin apple. Our focus may have shifted to pharma but the spirit of bold ideas and enduring work remains.